The BE2011 event, which took place at the Hilton Birmingham Metropole, 22-23 September, set a new precedent for bodyshop with a bigger and better feeling all round. BE2011 saw a year on increase of attendees from 2010, with a whopping 670 delegates at this year’s day event. The awards dinner was a similar story with 840 diners enjoying the entertainment and ceremony.
Morelli Group exhibited alongside Smart Express for the first time in the exhibition area and outside the main entrance of the hotel the Smart Express van attracted a lot of attention with Smart Express experts Ian Gilbert and Steve Barrett on hand to talk to customers.
The event was very well attended and needless to say we were rushed off our feet by the enquiries at what has become a pivotal event in the trade calendar. The Smart Express van proved very popular with Steve and Ian being quizzed on all aspects of cosmetic repair. ‘Key-to-key’ time is a major industry talking point at the moment and Smart Express by Morelli has a solution to reduce repair times in a lot of cases.